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PPC Advertising (Google Ads)

We run Google Ads that put you at the top of search results when people are looking to buy right now. It's like grabbing the first table at the entrance of a packed food court.

Starting at
$3,497/mo
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

You need customers now but SEO takes months. DIY Google Ads waste money showing ads to people who never buy while agencies charge 20% management fees on top of ad spend.

Our Solution

AppWT manages Google Ads campaigns with keyword targeting, ad testing, and conversion tracking. Generate qualified leads immediately with transparent pricing below typical agency percentages.

About Our PPC Advertising (Google Ads) Services

PPC advertising delivers immediate visibility while organic SEO builds momentum. We manage Google Ads campaigns that target customers actively searching for your products and services. Campaign structure separates high-intent keywords from research queries, preventing wasted spend on clicks that never convert. Ad copy testing identifies messages that drive clicks while landing page optimization ensures visitors take action after clicking. Detroit service providers and Dearborn contractors see phone calls within hours of campaign launch. We monitor campaigns daily, adjusting bids for profitability and pausing keywords that consume budget without producing leads. Conversion tracking connects ad spend to actual revenue, showing exactly which keywords generate profit. Negative keyword lists prevent your ads from appearing on irrelevant searches. You get detailed reports showing cost per lead, conversion rates, and return on ad spend across campaigns.

What's Included

✓ Campaigns structured by intent, not by convenience
✓ Negative keyword list maintained from search term reports
✓ Ad copy written to the platform's real character limits
✓ Landing page treated as part of the campaign
✓ Conversion tracking verified before automated bidding
✓ Clear reporting on cost per outcome

Technical Details

Google Ads account setup, keyword research, ad copywriting, landing page optimization, conversion tracking, A/B testing, monthly reporting
Industry Insight

Under Promise, Over Deliver

Better to lose a sale from honesty than make a sale from dishonesty. Set realistic expectations, then exceed them. This single principle has built more successful businesses than any marketing tactic.

-- AppWT Core Philosophy

Explore the AppWT Network

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Michigan AIVO AI Visibility Optimization Michigan GEO Generative Engine Optimization Michigan Marketer Marketing resources AppWT Academy Online courses AppWT Analytics Privacy-first analytics
Service Area

PPC Advertising (Google Ads) Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Search terms are mined weekly, not quarterly. Accounts run from Livonia turn the report into negatives and genuine new terms on a schedule.

Wayne County Corridor

Grouped by intent, not by similarity. Campaigns for Westland, Garden City, Plymouth, Canton and Dearborn businesses separate research queries from buying ones.

Oakland County

The landing page is part of the campaign. Farmington Hills, Novi, Southfield, Birmingham and Troy accounts treat quality score components as work, not as a given.

Beyond Metro Detroit

Smart bidding waits for verified tracking. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state accounts never automate against a conversion that has not been proven correct.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our ppc advertising (google ads) services.

We run Google Ads that put you at the top of search results when people are looking to buy right now. It's like grabbing the first table at the entrance of a packed food court.

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Ready to Get Started?

Let's discuss how our PPC Advertising (Google Ads) services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.